I’ll be the first to admit that I’ve been a bit of a BlackBerry basher. The struggling smartphone, once at the epicenter of our nation’s gadget addiction, feels like it’s all but gone the way of the 8-track in recent years. While far from extinct, I can’t remember the last time I saw someone walking down the street talking, texting, or taking a selfie on one. My few friends who still carry a BlackBerry primarily use them for work, while opting for an iPhone or Android as their personal phone.

So why are we still talking about it?

And yet … just when you think it’s time to say goodbye to the good ole’ CrackBerry for good, it seems by many cautiously optimistic accounts that the embattled company could be on a path to making a comeback.

On Friday, CEO John Chen, a noted turnaround artist, reported good news, by way of an earnings showing a fourth-quarter net loss of $423 million. While most of us have a hard time wrapping our heads around how Chen could be “pleased” with that result, industry and financial analysts expected it to be a lot worse. Chen said that BlackBerry’s most recent financials are “on track and slightly ahead” of expectations, and re-asserted that BlackBerry will return to profitability and growth within little more than a year.

So what does all this mean for BlackBerry loyalists who swear by the devices flagship security and productivity features? While the company pivots back to its core strengths — securing mobile devices on the internal networks of corporate and government clients such as MasterCard, Daimler AG and Airbus Group — there’s a new line of handsets on its way for die-hard keyboard lovers. While smartphones won’t be the main focus, Chen said that BlackBerry plans to introduce high-end smartphones that cater to keyboard aficionados in the coming 18 months.

Is BlackBerry worth considering?

Recently, I gave BlackBerry’s all-new Z30 smartphone a spin. I used it for three weeks, and it was a lot better than I expected it to be. Here are three things it did better than my iPhone 5s:

– It lasts a lot longer on a single charge: My iPhone usually poops out after about 8 hours, but the BlackBerry stays awake for some 25 hours.

– It’s easier to type on: The built-in predictive text feature doesn’t just finish the word you’re typing, but it can predict the next word based on your past writing patterns. It saves time and tapping.

– It’s a better organizer: The notification hub puts all your messages, notifications, and calls in one place. Its clean layout is easy on the eyes and perfect to glance at when you have just a few seconds.

But those bonuses also come with a few drawbacks that will keep me from switching to BlackBerry for the long haul:

– The lack of apps: I want Netflix, and I want it on my phone — and I don’t want to take extra steps to get it. To say the marketplace just isn’t as robust as the competition, is a major understatement, and app lovers will suffer. Sure, you can switch some apps over (using the Device Switch App) or download Android apps from a handful of places like the Amazon Appstore, but these extra steps are a pain when you’re used to having everything you want right at your fingertips. If you’ve grown accustomed to the iOS, or even Android ecosystem, this feels like you’re just going too far back.

– It’s out-of-sync: iOS’s ability to automatically populate photos, notifications, and messages across all my — and my family’s — devices is something I just can’t give up. Sure, there are apps that will do it for you, but taking that extra step is just too much of a pain.

– The “cool” factor: I want my main gadget to be an extension of my personality. BlackBerry says “business,” when the phone I want to carry around also needs to denote “pleasure.”

That feeling — that the Z30 is great, but simply can’t replace my current smartphone — is just one part of BlackBerry’s current predicament. For the past few years, the company has been a bit like a lost man in the desert, unsure of exactly what they need to do to improve its situation. But the BlackBerry platform still has value to millions of people. BBM, the built-in messaging service on all of the company’s smartphones, is still a ridiculously popular application, and you can even download and use BBM on Android and iPhone.

For the moment, it seems like BlackBerry is making a positive step toward reinventing itself.

Using the Z30 has actually made me consider carrying two devices — one for work and one for play — and I think I finally understand what CrackBerry addicts have been praising all these years. I’m anxious to take the next model — reportedly called the Q20 and expected to hit store shelves around the holidays — out for a spin. For the first time in many years, I’m cheering for this underdog. We all like a good comeback story.

Posted in Great Gadgets, In The Press, TechNow

If you think about it, your car really is just one giant gadget, so it’s no surprise that the rush for dashboard dominance is shifting into high gear. While automakers are working to turn your next vehicle into an extension of your smartphone, consumer tech giants like Apple and Google are racing over which company will end up in the driver’s seat.

Apple recently unveiled CarPlay to mirror specific iPhone functions onto the dashboard of certain cars, just a few months after Google called “shotgun” to make Android the in-car platform of choice with Automotive Link. There’s also MirrorLink, a one-size-fits-all multimedia interface in development thanks to a collaboration of certain automakers and mobile companies.

But the path General Motors is taking could be a more direct route. Rather than turning your car into something that simply syncs with your mobile device, GM’s latest take is that your car is your mobile device. New models coming out this summer can be equipped with new connected-car technology that transforms your car into a giant Wi-Fi hotspot with high-speed 4G LTE, and an AppShop built-in.

At this week’s SXSW Festival in Austin, Texas, I went for the first hands-on test-drive of a 2014 Chevrolet Impala with a beta version of the new tech embedded in the dash. Over two days time, I zoomed, dodged, braked, and idled in the infamous festival traffic. While the final version of the technology is still being ironed out, the experience felt like something right out of a scene from that old 80’s show, Knight Rider. Remember Kitt — the talking, thinking, almost human robot car? That’s what this is like, minus the snarky attitude.

When you get in, there’s a tablet-sized center console with a vivid touchscreen front and center. Just like your iPad, a king-sized mobile gadget is nothing without the apps that make it cool. When the first cars sporting this new tech roll out, drivers will have access to built-in apps like Priceline to find a bargain on a hotel, Weather.com for the all-important road trip forecast, and the just-announced streaming music service from Beats.

Navigating this display is both intuitive and easy to master — specifically designed for safe use while on the road — so you needn’t worry about tapping through complicated menus at a stop light. In fact, you can use your voice to work all of the commands, or tap the OnStar button to talk with a real person for help on the go.

One safety feature of note; you can’t use the keyboard when the car’s in gear. After all, the whole idea is to take smartphones out of people’s hands when they’re driving, and keep their eyes on the road. That doesn’t mean that a driver couldn’t still text and drive with their smartphone, but it’s a step in the right direction. This roving Wi-Fi on wheels also allows passengers to connect up to seven devices at one time.

It looks like Chevy will launch with about a dozen native apps, which is a far cry from the thousands that you access through iTunes or the Google Play stores. Chevy says that they will continue to update their AppShop with downloadable programs that people can install just as they would on their iPhone or Android device. The GM platform is open to developers, and as we’ve seen with smartphones and tablets, there’s a seemingly neverending flow of possibilities. At launch, all apps are free, but as the selection grows, I’m sure we’ll see premium and paid apps pop up as well.

According to Chevy, the AppShop and 4G LTE will be available on select new 2015 vehicles sporting the MyLink infotainment system. This means that new Impala, Malibu Volt, Silverado, and Corvette owners will be the first to experience this version of the future of connected cars. There’s no word on pricing just yet, though we’re told that if the car comes equipped with 4G LTE, you can activate a data plan and have an always-on connection that also doubles as a mobile hotspot. If you use AT&T, you’ll be able to add a vehicle as an additional device on a MobileShare plan. Or, you’ll be able to choose your own data plan.

So what do you think? Are you ready for your car to be as intelligent as your smartphone? Be sure to let us know.

Posted in In The Press, TechNow, Top tech news